Process
“Missed deadlines? Let me help plan your next marketing project and handle your on time projects”.
I use four procedural steps to get the information I need from my clients to write persuaive copy.
How I work
Clear Steps for Stronger Copy
Step I,
I want all previously published material on the product or service, including market research, websites, annual reports, advertising plans, audiovisual scripts, customer reviews, and articles to help develop persuasive copy.
How I Shape Your Message
Step II,
I will ask questions about the product or service - how it works, cost, ease of use, how economical. I’m very thorough.
Step III,
I will ask questions about your audience, buyer motivations, their need for the product or service now, and its market.
Your Project, My Process
Step IV,
We will determine if the copy is to generate traffic, sales, prospects, or to build company image, brand recognition, and preference.